Sunday, 30 March 2014

100% British Potatoes

Beatles pastiches are as old as the hills.  Whether they are musical or visual the reason they usually fail (and fail they usually do) is that the pastiche totally lacks the inspiration and execution of the original. 
This ad for McCain's chips works.  It has subtlety and wit; it has some of the detail of the original - Paul's bare feet, the Beetle replaced by a cart, the broken white line of Abbey Road is echoed in the rows of potato plants. 

What I like though is the idea . . . what if?  What if the Beatles hadn't got wasted on LSD and holed up in Abbey Road but had gone and spent a summer at Big Pink and found a more mellow vibe.  What if the Beatles had taken their lead from Bob Dylan and the Band and wandered down an English country lane.  Maybe they would have sounded like Fairport Convention.

McCain is releasing an outdoor and print campaign that spoofs one of the most iconic images in British music history. The ads, created by BMB, show four farmers striding across a potato field in a scene reminiscent of The Beatles’ Abbey Road cover. The work stresses that McCain uses only British potatoes. It was written by Tom Sillars, art directed by Dani Asensio and photographed by Erik Almas through Trayler & Trayler. Media was handled by PHD.

McCain's have also used John Cooper Clarke in their ads (not to mention Pam Ayres.  Seriously, please don't mention Pam Ayres).  Kudos.

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