Red is a warm and positive color associated with our most physical needs and our will to survive.
It exudes a strong and powerful masculine energy.
Red is energizing. It excites the emotions and motivates us to take action.
It signifies a pioneering spirit and leadership qualities, promoting ambition and determination.
It is also strong-willed and can give confidence to those who are shy or lacking in will power.
Being the color of physical movement, the color red awakens our physical life force.
It is the color of sexuality and can stimulate deeper and more intimate passions in us, such as love and sex on the positive side or revenge and anger on the negative.
It is often used to express love, as in Valentine’s Day, however it relates more to sexuality and lust, rather than love – love is expressed with pink.